Beyond PMF

What happens after I complete the assessment?

You will receive your personalized results within 3-5 business days, plus early access to the complete Product-Company Fit framework (€4,970 value). You may also be invited to participate in follow-up discussions about your specific scaling challenges.

Is my company information kept confidential?

Absolutely. All responses are kept strictly confidential. Results will only be shared in aggregate form without any identifying company or personal information.

What if my company has multiple products?

Focus on your most strategically important product for this assessment. The framework can later be applied to your entire product portfolio.

Do I need to prepare anything before taking the assessment?

No preparation needed. The questions focus on your current product and organizational dynamics, which you'll know from daily experience.

What makes this different from other product assessments?

This framework is based on 30+ years of experience and 100+ successful product turnarounds, focusing specifically on the often-overlooked organizational alignment that enables product success

When will I receive my results?

You will receive your personalized assessment results and framework access within 3-5 business days. Each assessment is individually reviewed to provide tailored insights specific to your product and company situation.

How long does the assessment take?

The comprehensive assessment takes approximately 10 minutes to complete. We use a detailed questionnaire to ensure accurate insights for your specific product. Note that this assessment focuses on a single product rather than a portfolio, which allows for more precise and actionable recommendations.

Who else is participating in this research?

50+ CEOs and CPOs from leading companies.

How do Product-Market Fit (PMF) and Product-Company Fit (PCF) work together?

Product-Market Fit (PMF) ensures that your product meets market demands, while Product-Company Fit (PCF) guarantees that your organization is structured to support it. Balancing both means you’re not only creating a product that customers love but also building the internal foundation necessary for long-term success.

What strategies can improve both Product-Market Fit (PMF) and Product-Company Fit (PCF)?

For Product-Market Fit (PMF), engage directly with customers to gather feedback, iterate rapidly, and adjust your value proposition as needed.For Product-Company Fit (PCF), foster cross-functional collaboration, streamline your processes, and ensure leadership support so that the product fits seamlessly within your company’s operations.

What challenges might arise in achieving Product-Market Fit (PMF) and Product-Company Fit (PCF)?

For Product-Market Fit (PMF), common challenges include misreading customer needs or over-engineering features. For Product-Company Fit (PCF), internal misalignment, siloed communication, and resource constraints can hinder your ability to support and scale the product.

How do I assess if my product fits well within my company (PCF)?

Evaluate whether your internal processes, team alignment, and resources are optimized to support the product. A good Product-Company Fit (PCF) is evident when the organization can efficiently scale, adapt, and deliver the product without operational bottlenecks.

How can I tell if my product has achieved Product-Market Fit (PMF)?

Look for strong customer engagement, high retention rates, consistent user feedback, and organic growth. These are signs that your product is solving a significant problem for your customers.

Why are both PMF and PCF important?

Achieving Product-Market Fit (PMF) means your product is loved by the market, but without Product-Company Fit (PCF), your company may struggle to deliver, scale, or evolve that product before competitors catch up. Together, they create a solid foundation for sustainable growth and long-term success.

What is Product-Company Fit (PCF)?

Product-Compnay Fit (PCF) refers to the alignment between your product and your organization’s capabilities. It ensures that your internal systems, team culture, and processes are set up to support, scale, and sustain the product over time.

What is Product-Market Fit (PMF)?

Product-Market Fit (PMF) is when your product effectively meets a real customer need. It's evident when customers actively seek out your product, use it consistently, and provide positive feedback—signals that your solution resonates with the market. Examples include high retention rates above 90%, organic word-of-mouth growth driving 40%+ of new customers, customers expressing frustration when they can't access your product, and willingness to pay premium pricing without significant objection.

Build Products.

Scale Companies.

DOMINATE MARKETS

Introducing Product-Company Fit

The framework that transforms good products into billion-euro businesses.For growth-stage founders, CPOs, and scale-up leaders who want more than Product-Market Fit.

Product-Market Fit Isn't Enough.

You Need Product-Company Fit.

You are about to lose control of your own product launch!

The moment when perfect strategy meets brutal reality.

Deadlines Slipping Weekly

and you can't explain why to the board

Budgets Spiraling Out of Control

every "small fix" costs millions

Team Morale Collapsing

your best people are updating their CVs

Every Launch Feels Career-Defining

because it is, and everyone knows it

70%

OfFAILURESAre Internal

Market demand was never the problem.

My 30+ Year Track Record Across Tech, Telco, and Finance

Monthly Revenue

€ 1.5B

Built On

30+ YearsExperience

Across

100+ SuccessfulLaunches

Delivering

25%+ ValuationIncreases

Backed By Industry Leaders Across Tech, Telco, and Finance.

The Billion-Dollar Pattern

The Framework ThatChanges Everything

Why Product-Market Fit Is Only Half The Story

Exclusive Research With 50+ CEOs And CPOsFrom Leading Scaling Companies.

Your Insights Will Shape

What You Get Free

+ Confidential 10-Minute Personal Assessment

The Framework Behind 100+ Successful Turnarounds.

When markets are readybut companies aren't,billions are at stake.

€3-4B To Launch The Model 3 Customers Desperately Wanted.

€15B Annually At Risk Transitioning From DVD To Streaming.

>€200M To Move Customers To The Cloud.

Does Your Company Have What It TakesTo Deliver On Market Demand?

The framework that transforms good products into billion-euro businesses.
For growth-stage founders, CPOs, and scale-up leaders who want more than Product-Market Fit.

Of
FAILURES
Are Internal

30+ Years
Experience

100+ Successful
Launches

25%+ Valuation
Increases

The Framework That
Changes Everything

Exclusive Research With 50+ CEOs And CPOs
From Leading Scaling Companies.

When markets are ready
but companies aren't,
billions are at stake.

Does Your Company Have What It Takes
To Deliver On Market Demand?